As we begin to settle into our routines in 2025, it is becoming evident that the race for top financial talent is more competitive than ever, so attracting the best candidates is crucial for your company’s success this year. In our experience at Godfrey Group, we’ve noticed a shift in what talent values—it’s no longer just about salary. To stand out in this competitive landscape, you need to get creative. So, how can you ensure your company is attracting talent and retaining top candidates in 2025? Here are 3 simple tips to help you do just that.
Innovative Ways to Attract Talent
1. Focus on Employer Branding and EVP to Attract Talent
When it comes to attracting talent to your company, one of the most important factors is your employer brand. A strong employer brand sets the tone for everything, from recruitment efforts to employee retention. A clearly defined Employee Value Proposition (EVP) is crucial—it tells candidates what makes your company a great place to work.
How to Make Your Employer Brand Stand Out
We’ve noted a considerable increase in companies that have invested time into building their reputation as an employer of choice. They highlight their unique selling points—whether that’s a supportive work environment, career development opportunities, or flexible working arrangements. Your EVP should reflect what makes your company stand out. Are you competitive in the market? Do you offer career progression or unique perks? Answering these questions will help you attract top talent who align with your values and vision.
2. Offering Flexibility: A Must for Attracting Employees in 2025
The importance of flexibility cannot be overstated, especially as we see younger generations, particularly Gen Z, prioritising work-life balance. In a LinkedIn survey, 72% of Gen Z and 69% of Millennials reported they have considered leaving a job because their employer did not offer a feasible flexible work policy. Flexibility options—such as remote work, flexible hours, hybrid arrangements, and the ability to manage one’s schedule—are crucial when it comes to attracting employees in 2025.
Creating a Work Environment that Values Flexibility
We’ve found that flexibility isn’t just a perk; it’s a key part of attracting talent. Many candidates today do not want to spend hours commuting each day or be restricted by rigid office hours. When two roles offer similar salaries and job duties, the one with better flexibility will often win out. In addition, offering mental health support, gym memberships, or wellness programs shows that your company cares about the whole person, not just their work output.
3. Fostering Development: The Key to Attracting and Retaining Employees
In the financial services industry, offering career development is one of the more creative ways to attract employees. We’ve observed that top candidates are not just motivated by salary but by opportunities for growth.
Investing in Development to Retain Talent
Providing mentoring, on-the-job training, and upskilling programs shows employees that you’re invested in their future. This is crucial for midlife career changers who are eager to develop new skills. Offering exposure to leadership roles and cross-functional training helps employees grow and prepares them for leadership positions.
Focusing on attracting diverse talent through development opportunities also strengthens your team. A commitment to growth and inclusivity makes your company more attractive to attracting diverse candidates, helping you retain employees in a competitive market.
Attracting Candidates in Recruitment: How We Can Help
At Godfrey Group, we specialise in helping businesses attract top financial talent. Whether it’s building your employer brand, offering flexible work options, or fostering professional growth, we have the experience to help you stay competitive and attract the talent you need for long-term success. Our tailored approach ensures that we find candidates who not only fit your needs but also align with your company’s culture and values.
Evolve Your Recruitment Strategy in 2025
Attracting new employees in 2025 isn’t just about offering the highest salary—it’s about creating a work environment that values flexibility, development, and a strong sense of purpose. Connect with us today on 02 8004 9350 to learn about how we can help you with attracting the financial talent your business needs.